Offerings, including Max, Discovery+, WBD Stream and CNN digital. Ryan Gould will lead the digital team in a newly created role, and set the strategic direction of the company’s suite of digital The general manager of Bleacher Report, and others. He will also manage relationships andĭevelopment for more than 100 WBD clients who are official partners of the NBA, NCAA, MLB and NHL, and serve as the primary ad sales contact for internal stakeholders, including WBD Sports leadership Separately, Jon Diament will oversee advertising and partner strategy for a dedicated team for the WBD Sports portfolio. Steinlauf expects the newly formed team to be in place/in the market by Labor Day.Īmong the top six agency holding companies, Publicis, GroupM and Horizon Media accounts will sit with Regis, and Omnicom, Magna and Dentsu will be led by “This new structure will allow us to deliver what matters most for all – creating a single and seamless interface into the full world of WBD,” said Jon Steinlauf, chief U.S.Īdvertising sales officer, in announcing the changes. Suite of advanced advertising sales solutions across the company’s linear and digital platforms together in a “more impactful way,” according to the company. The new strategy, based on input from clients and partners over the past year, also brings WBD’s full Portfolio of brands, including lifestyle, entertainment, sports, news and streaming. Under the new structure, advertising agency partners will work with dedicated WBD sales leaders and teams to have direct, one-stop access to WBD’s entire Other entertainment companies with broad media portfolios, including Paramount Global, have implemented similar Sales organization to create teams dedicated to specific media buying agencies.
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